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Email Marketing - Address List

If you are going to buy an address list from a third party company then always ask and ensure all recipients on that list have actually opted in to receive emails from third parties such as yourself. 

It is good practice to ask the company selling the list to you for a small subset of the list before purchasing so you can test it.

Is it allowed under UK Law

There is nothing in the legislation which expressly prohibits the purchasing of email lists. However, if you are thinking of using such a list, you should only purchase it from a reputable company and you should ask for a warranty that the list has been lawfully collected and may be used as intended.

In this Series

Don't miss the rest of this series on email marketing. Follow the links below for the full article.

About Prolateral

Prolateral Consulting is in business to put your organisation back in control of your own Information Technology, specialising in information and messaging security, computer forensic services, and disaster recovery planing.

Contact Info

Prolateral Consulting Ltd
Luton, Bedfordshire, UK
Tel : +44 (0) 8450 763760
Email : This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Instant Information request

Please complete the request for information if you wish to discuss matters further or if your needs are more urgent then you can request a call back from us.