Design Philosophy - Phase 3 : Visual Design & Testing

During this phase the fruits of the previous phases are used to produce two separate deliverables - a graphic design and a protosite.

The Graphic Design template is what the site will look like, and set the whole visual style of the site. Just like any other design process it is iterative, with the final decision being arrived at through discussion of ideas and concepts between the client and the designers. It is the evolution of the storyboards from the previous phase, with the emphasis on how it looks.

The Protosite is the other face of the coin. It is the evolution of the storyboards, but with only the functionality and navigation built into it. This is likely to be the first time that web browsers are used to check progress, with much of the functionality being available (but not necessarily pretty) to verify that the web site functions as expected for the client's end audience - the users.

The final sign-off and agreement of these two aspects of the website allows the project to unite them, in Phase 4.